Couch holds a Bachelor’s degree in computer science and a Masters degree in electrical engineering and computer science, both from the University of California at Berkeley where he was honored in 2000 as a Distinguished Alumnus.

He has also been awarded an Honorary Doctorate of Humane Letters and a Leadership in Innovation Award from Philadelphia University. He is the co-author of the Science Research Associates textbook, Compiler Construction: Theory and Practice. His new book, “Rewiring Education, How Technology Can Unlock every Student’s Potential” is available on Amazon which proposes a new pedagogy for K-12 education. He has taught courses at both University of California, Berkeley and at Cal State San Jose.

Couch began his professional career in 1972 as a software engineer at Hewlett-Packard, and held various software management positions.

In 1978 he became Apple’s 54th employee, as Director of New Products reporting to Steve Jobs. He was Apple’s first Vice President of Software and Vice President/General Manager for the Lisa division, Apple’s first GUI Computer.


In 1985, he turned his focus to education at the Santa Fe Christian Schools where he turned the debt-laden private school into one of the first examples of how the creative use of technology can revolutionize learning in the classroom. Under his leadership as Chairman, the school’s annual losses were annulled as the student body grew from 150 to 1000 while the school’s modest facilities were expanded to a new 17-acre site. Today SFC is a blue ribbon school at the lower, middle and upper schools.

Prior to his 2002 return to Apple, Couch was the Chairman and Chief Executive Officer of DoubleTwist Inc, a leading provider of genomic information and bioinformatics analysis technologies that made headlines as the first company to provide a comprehensive annotation of the human genome. The year before joining DoubleTwist, he was Executive in Residence for Mayfield Fund, where he provided strategic planning, management and technology advice to technology companies.

At Steve’s request John returned to Apple in 2002, as Apple’s First Vice President of Education responsible for Sales and Marketing growing Apple’s Education business to 9.5 billion over ten years. He was the visionary behind iTunes U, a platform for the distribution of content and curriculum to more than 150 countries. Today, John presents at numerous national and international conferences on learning. Via Eden Inspirations, he has written and produced 28 songs that can be heard on iTunes and Spotify.